New elements have been added to the visual identity of Christmas in Lace Town. A Christmas tree and twinkling Christmas lights have been added to the Christmas town scene. The Lace Lumière stars have been surrounded by a touch of Christmas magic, and an elf has arrived to admire Christmas in Lace Town.
All the elements presented in the guidelines can still be used freely in the marketing of Christmas in Lace Town. The new elements do not replace the previous ones. The graphic guidelines and downloadable materials can be found at rauma.kuvat.fi/kuvat/Joulukaupunkikuvitus/.
The image has been designed by the marketing communications agency Hansdotter in Turku.